Russell McVeagh has unveiled a new brand as it refreshes its core values and identity. The new visual identity features the colour teal and a sharp cut of the more rounded typeface.
The firm had conducted a highly consultative process which clients, partners, staff and external consultants last year to work on the new visual identity. It entailed assessing how the firm was viewed by those who are part of it and by the broader market.
“This updated brand positioning allows people to appreciate who we are, what we stand for and how we operate,” said Deborah Macrae, director of business development and marketing.”
The firm has rolled out its new look across its website and other channels. It is also retaining the black colour palette the firm has long been associated with as a nod to its identity and 150-year heritage.
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