Hat tipped to top firm for recruitment marketing campaign

by Sol Dolor30 Sep 2016
Russell McVeagh is this year’s New Zealand Association of Graduate Employers (NZAGE) Industry Awards’ Best Graduate Print Campaign winner.
The top firm’s win marks the fourth straight year a law firm has won the award, joining Chapman Tripp and Simpson Grierson which have been given the award in previous years.
The Awards commend excellence for graduate and youth employment initiatives and the Russell McVeagh said it is “proud, as a law firm, to be recognised amongst such a high calibre of New Zealand companies.”
Russell McVeagh’s win was for its latest recruitment marketing campaign which was inspired by the popular Discovery show “MythBusters.”
“The concept for the campaign was based on the discovery that there was a chasm between how the firm’s employees perceived the firm and what working at Russell McVeagh is like, compared to how students, the potential future workforce, viewed it,” the firm said.
The firm wanted students to see faces like their own working at Russell McVeagh, it said, and the campaign featured summer clerks in their photo shoot to show its diverse workforce.
“We wanted a campaign that challenged traditional thinking about commercial law firms and supported Russell McVeagh’s ongoing diversity project. We wanted to break down any perceived barriers to applying to Russell McVeagh,” the firm’s Lesley Elvidge said.
“Pagen Plaizier and our recruitment team did a fabulous job on this campaign, and it's great to see their efforts rewarded,” the HR director added.
The “myths” the campaign “busted” included “The partners are old-school,” “You have to go to certain schools to get hired” and “Competition for a graduate role is fierce.”
Last year, Simpson Grierson won the same award. In the Awards’ inaugural year as well as in 2014, Chapman Tripp clinched the Best Graduate Print Marketing Material nod.
NZAGE, established in 2011, is a not-for-profit organisation that aims to invigorate the graduate recruitment industry in New Zealand.