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How documents can create a killer legal brand

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NZ Lawyer | 02 Nov 2015, 11:56 a.m. Agree 0
A lawyer’s reputation stems from their brand and – believe it or not – this can be built up by simply being consistent with your legal documents.
  • Cheryl Simes | 02 Nov 2015, 01:45 p.m. Agree 0
    I remember maybe 15 years ago being most impressed with the design and 'look' of Chapman Tripp pleadings. They were fantastic precedents as to form. The substance was sadly lacking but they did look pretty. It taught me to look beyond the veneer.
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